Note: Title was current at time of award and may have changed.
Measuring Video Production Impact on Student Achievement, Satisfaction, and Attention
What would happen if online course content was produced at television—or cinematic—level quality? Would students become more engaged? Learn more deeply? How does video production quality measurably impact achievement of learning outcomes and course objectives?
As online instruction offerings and investments continue to increase, research on how different video modalities support rigorous and accessible online education is critical. This project pursues a methodical study of asynchronous online pedagogy by studying possible correlations between production quality and various measures of student success, including achievement, satisfaction, and attention. With a variety of stakeholders in mind—from instructors to university decision makers, and administrators—this project aims to offer usable, data-driven guidance on value and impact across disciplines and higher education institutions.
Simmons, C. (2022). The Cost of High Production Quality: A Preliminary Discussion of the Value of Production in Asynchronous Online Modalities. Proceedings of the 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings (PNC), Tucson, AZ, pp. 1-6, DOI: 10.23919/PNC56605.2022.9982791.
SEP 2023: Do high production videos lead to better online learning?, CUES Inside UAZ-Funded Scholarship Series, University of Arizona, Tucson, AZ.
SEP 2022: The Cost of High Production Quality: A Preliminary Discussion of the Value of Production in Asynchronous Online Modalities, 2022 Pacific Neighborhood Consortium Annual Conference and Joint Meetings (PNC), University of Arizona, Tucson, AZ.